It’s an indisputable fact; property videos boost real estate sales. Realtors who use real estate listing videos have collectively seen profits increase over 40 percent from video marketing. According to Properties Online Tech Trends 2015, 73 percent of homeowners would rather list with a Realtor who offers video.
However, to reap the benefits of investing in a listing video, your video must have good visibility. There are many real estate sites where potential customers can view your video. A professional marketing firm can provide you with the correct file types, links and even syndicate your video to ensure it is seen online.
In 2011 YouTube was the top destination for consumers searching for real estate videos. Google also owns YouTube, purchased in 2006, and Search Engine Optimization experts claim that posting videos on the YouTube platform can enhance your website’s SEO. Take advantage of all the possible YouTube benefits by creating a personal channel, uploading videos and entering relevant text into all the description fields.
Single Property Site
Single Property Sites allow listings to shine. Top professional real estate marketing companies will offer single property galleries, or “virtual tours” with the purchase of photography, videography, and other media. These can be shared on social media and other web marketing platforms. They can also be uploaded to the MLS and populate to other sites such as zillow.com, trulia.com, and realtor.com.
A professional marketing company may also offer premium single property websites for your listing. A premium single property site offers more customization and more content than the average virtual tour.
Sell your Listing with Professional Video
From websites with an impressive national footprint to local resources to a single property website the average consumer spends 88 percent more time on a website with video.
A professionally produced video will capture your audience’s attention. A professional videographer will be able to provide you with the different files and links that Zillow, Realtor.com, MRIS, YouTube and your single property site require. Take advantage of all the marketing benefits that listing videos have to offer by contacting Hometrack Real Estate Marketing today.
Zillow is the consistent market leader in the online real estate category. According to their 2016 third quarter report, Zillow said it averaged 164 million unique visitors during that period－up 16% from a year earlier.
Zillow introduced its self-filmed “video walk through” in February of 2016. This feature is available to Premier Agents and is shot entirely through the app. Time-consuming and low on production value, the videos shot on the app surprisingly resulted in “Double the views and double the engagement,” according to a Zillow spokesperson. However, to many it felt like a piece of the solution, rather than the final answer.
In November of 2016, Zillow announced an improved video feature- paid placement for professionally produced videos. For a one-time fee of $149, all agents can pay to have their professional video uploaded to their listing. The video can be a staggering 10 minutes long and contain, “Occasional mention of agent/broker in audio” according to Zillow spokeswoman Amanda Woolley. You can learn more about adding professional video to your Zillow listings by contacting your local Zillow representative.
Realtor.com is the official website of the National Association of REALTORS®. Realtor.com currently maintains syndication relationships with nearly 800 multiple listing services; the result is nearly 3-million listed properties.
When a listing is sent to Realtor.com from a local MLS, as a National Association of Realtors member, you can add a video by taking advantage of Realtor.com “Enhancement Benefits.” You can access these benefits by logging into the listing control panel and selecting “video tours.” The video is then available to the 39 million estimated monthly visitors of Realtor.com.
Web sites with national footprints aren’t the only real estate companies to take advantage of the benefits of video. MRIShomes.com, the local authority for the Mid-Atlantic region, including Maryland, Virginia, Washington, D.C. and parts of Pennsylvania, Delaware and West Virginia. MRIS drives nearly $125 billion in real estate transactions (listings and sales) each year. Hometrack is an official MRIS vendor and can upload your video to MRIS at no additional cost. Putting your video in front of the eyes of 48,884 active subscribers.
Published by HomeTrack Real Estate Marketing
Copyright November 2016